The Secret Weapon is your source for franchise architecture, making the process seamless and cost effective. What do we mean by that? We have the most comprehensive team of experts of the franchise industry! We design your franchise from the bottom up, creating a sustainable business model for your franchisees’ success.
Happy and Profitable Franchisees = A Happy and Profitable Franchisor!
Because we’ve seen the good, bad, and ugly of the franchise world, we pride ourselves on bringing best practices to the franchise design process. Most of our competitors are also franchise brokers building franchises just to be sold quickly, often leaving franchisees with a lot to be desired by way of support and training from their franchisor. Unfortunately, that business model provides financial incentive for them to shortcut the development process, leaving out key components, which can hold you back significantly.
We have experienced an intimate view of franchising from all levels. Having been on the ground floor in developing an 80 location, 12 country franchise, owning a regional developer territory in a global franchise, as well as owning a local area franchise, we understand the challenges to be had. As business consultants/coaches we have worked with franchisors and franchisees within their sometimes awkward or downright failing systems, improving their under-performing locations, producing increases in revenue from 15-85% in as few as 6 weeks.
Don’t start your franchise in the middle!
Franchising is not as simple as hiring an attorney, drafting Franchise Disclosure Documents (FDDs), operations manuals, and the appropriate state and federal filings. Those steps are absolutely necessary, yet those legal agreements can be full of loopholes and missing components if they are not based upon a well-thought out and well-designed franchise strategy and business model unique to you. Your future success depends on the care that is taken at the outset.